As revolution swept Hungary in 1956, the League of Red Cross Societies and the International Committee of the Red Cross called on the American Red Cross and other national societies for help. The result was a massive relief effort that also involved numerous voluntary relief agencies who helped Hungarian refugees trying to escape their Soviet-dominated land. Approximately six-thousand refugees streamed across the border daily. Most of them were males between the ages of eighteen and thirty-five who were involved in the uprising. The American Red Cross operated four of the largest refugee centers in Austria and helped over 30,000 Hungarian refugees at a reception center at Camp Kilmer, New Jersey. Nearly 700 tons of medical and other supplies were sent overseas to refugee camps in Austria and Hungary.

The American Red Cross also joined the Cuban Red Cross to help the Cuban Families Committee arrange the release of 751 Cuban exiles and their families following the aborted Bay of Pigs invasion in 1963. Between December 1962 and July 1963, the Red Cross provided Cuba with children's food and medical supplies that amounted to $53 million. The independent relief effort, which was monitored by the U.S. government, was organized and implemented by volunteers, including businesses, airline and trucking companies, insurance firms, shipping outfits, and labor unions that donated their services. Following the release of the exiles, Red Cross volunteers were on-hand in Florida to distribute comfort items to the former prisoners, manning canteens, assisting with transportation and temporary housing arrangements, and rendering nursing services. The U.S. Post Office issued a commemorative stamp in October 1963 to honor the centenary of the International Red Cross.

Read about the efforts of the Red Cross in the Vietnam War.

During the 1960s and the 1970s, the Red Cross began to recognize that frequent turnover among volunteers and fragmentation within the organization were serious problems. Therefore, change was essential and community leaders increased recruiting efforts for volunteers among youth, retirees, minorities, and the underprivileged. In 1978, in an effort to end the public misconception that the national organization and local chapters were separate entities, the name of the American National Red Cross was to be used only for legal matters, and the American Red Cross was to be used for everything else, including promotional materials. As disaster followed disaster, raising adequate funding was also difficult. In 1978-1979 alone, the Red Cross spent $36.6 million on disaster relief during operations in 49 states, Puerto Rico, the U.S. Virgin Islands, and the Mariana Islands.

Operation New Life brought 130,000 refugees to various points in the Pacific (the Philippines, Guam, and Wake Island) for eventual resettlement in the United States and other countries. American Red Cross chapter volunteers and paid staff provided assistance at refugee camps on Guam and in the United States and helped with the resettlement of over 100,000 refugees in communities across the country. Red Cross chapter volunteers helped the refugees adjust to American culture by teaching English, providing transportation, helping to solve problems with government benefit programs, giving emergency assistance, and by letting the refugees know that help was available. In 1979, the number of "boat people" increased, and the American Red Cross joined other organizations to provide aid. It also recruited doctors and nurses for service in Thailand, where starving Cambodians sought refuge after fleeing their Communist-dominated homeland. The Red Cross established an international tracing service at National Headquarters, which began operation on August 18, 1975, building a list of over 40,000 individuals who sought or were sought by relatives.

Numerous hurricanes and disasters struck the United States during the 1960s and 1970s. Between 1960 and 1969, the Red Cross provided aid to the victims of four major hurricanes, depleting disaster reserve funds and earning the nation's gratitude. Amateur radio operators played a key role in the American Red Cross disaster infrastructure as Hurricanes Donna (1960), Carla (1961), Beulah (1967), and Camille (1969) swept through the East, New Orleans, and Texas. During this period, victims were given redeemable vouchers for local stores. The vouchers stimulated business and economic recovery and helped avoid logistical problems involved in collecting donated clothing. The image above shows Red Cross volunteers bathing a baby, one of many refugees who sought assistance in Red Cross shelters in New Orleans following the onslaught of Hurricane Betsy (September 1965). The Red Cross also provided aid to the victims of one of the most devastating storms of all -- Hurricane Agnes (1972)

The period between 1960 and 1979 was marked by rapid social and technological change. The Civil Rights Movement, labor disputes, chronic unemployment, and the Vietnam War marked some of the divisions within American society. As new technologies emerged, the Red Cross relied increasingly on radio communications, computers, and satellites. The new technology also forced the Red Cross to solve problems caused by man-made calamities, such as chemical plant accidents, oil spills, and the first nuclear accident at Three-Mile Island. Red Cross chapters provided assistance to veterans returning from Vietnam, as well as tens of thousands of Vietnamese refugees, the elderly, mentally ill, and other forgotten segments of society. In spite of Red Cross continued involvement in numerous activities, two Harris polls in 1973 and 1976 revealed that few Americans understood the vital role that the organization played in their daily lives.

 

  • 1956 - American Red Cross assists in Hungary relief effort after Communist takeover.
  • 1957 - Soviet Union launches Sputnick into orbit.
  • 1958 - United States launches Explorer into space.
  • 1959 - Alaska becomes the 49th state on January 3rd.
  • 1960 - New ocean diving depth record set by Trieste sub at 37,800 feet.
  • 1960 - "Peace Corps" is announced.
  • 1961 - Astronaut Alan B. Shepard becomes first American in Space.
  • 1962 - Astronaut John Glenn becomes 1st American to orbit the earth.
  • 1963 - American Red Cross assists in release of 751 Cuban exiles after failed Bay of Pigs invasion.
  • 1963 - President John F. Kennedy is assassinated in Dallas.
  • 1963 - U.S. Post Office issues commemorative stamp for Red Cross' 100th birthday.
  • 1964 - Beatles make their first appearance on American TV on the Ed Sullivan Show.
  • 1966 - Watts area of Los Angeles breaks out in riots.
  • 1967 - Hurricane Beulah hits Gulf coast.
  • 1967 - Tornadoes sweep through Illinois, killing 55 and injuring 1000.
  • 1968 - Tet offensive is launched by North Vietnamese.
  • 1968 - Apollo 8 is first human craft to circumnavigate the Moon.
  • 1969 - Hurricane Camille slams into Texas and Gulf coast.
  • 1969 - Apollo 11 lands on the Moon; Neil Armstrong 1st human on the moon.
  • 1972 - Hurricane Agnes; 178,000 victims sheltered by Red Cross in 668 shelters. $23 million in relief aid alone.

 

 

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